Yoshida Katsuyuki, renowned for creating many masterpiece bags, has a devoted global following. Yoshida Reo, a writer and photographer, is also known as the original author of the film Honokaa Boy. Yoshida Akimu has been a longtime bag designer. Together, they form the core of this brand, blending traditional Japanese culture and exceptional craftsmanship with fresh, timeless elements to create a unique and innovative style.